KOVRENT
The firm / Press

Press and media kit.

Everything a reporter needs to cover Kovrent in one place: who we are, what we buy, who to quote, and the files to use. If it is not here, email us and a partner will answer.
Email press@kovrent.comBrand assets
Fast facts

The company in one screen.

Legal name
Kovrent Holdings, LLC
Headquarters
Louisville, Kentucky
Founded
2026
What it is
A holding company that buys 100 percent of independent RIAs and keeps them. Not a registered investment adviser.
Partners
Four. Michael Ellison, Aaron Wilson, Sherrard Harrington, Noah Ellison. All titled Partner.
Buy-box
SEC-registered RIAs with $100M to $700M in assets, fee-based recurring revenue, owner typically 55 or older with no funded succession plan.
Deal shape
Whole-firm acquisitions only. Founders can take part of the price in Kovrent equity or sell for all cash. No minority stakes.
Capital
Funded by the partners’ own capital and by long-dated partners who sign the same terms: no stated fund life, no redemption right, and no provision that forces the sale of an operating firm.
Not published
Pricing, multiples, fund size, investor names, and transaction count. Please do not estimate them on our behalf.
Boilerplate

Describe us in your words or ours.

Three lengths, all cleared for publication. Use them as written or quote from them. "Kovrent" on first and later reference; "Kovrent Holdings, LLC" only where a legal name is required.

Short · 24 words

Kovrent is a holding company that buys independent, SEC-registered RIAs from founders without a succession plan and keeps them. The name stays on the door.

Medium · 62 words

Kovrent Holdings is a holding company that buys 100 percent of independent wealth management firms, SEC-registered investment advisers with $100M to $700M in assets, from founders who have no funded succession plan. Each firm keeps its name, team, and clients. Founders can take part of the price in Kovrent equity or sell for all cash. Kovrent is based in Louisville, Kentucky.

Long · 118 words

Kovrent Holdings is a holding company that buys 100 percent of independent wealth management firms, SEC-registered investment advisers (RIAs) with $100M to $700M in assets, from owners typically 55 or older with no funded succession plan. Kovrent does not buy to resell. Each firm keeps its name, team, and clients, and the back office, compliance, billing, HR, and vendors, moves to Kovrent. Founders can take part of the price in Kovrent equity or sell for all cash. Kovrent is funded by the partners’ own capital and by long-dated partners who sign the same terms: no stated fund life, no redemption right, and no provision that forces the sale of an operating firm. The firm was founded by four partners, Michael Ellison, Aaron Wilson, Sherrard Harrington, and Noah Ellison, and is based in Louisville, Kentucky.

Leadership

Four partners. Any of them will take the call.

Headshots are cleared for editorial use with the credit "Courtesy of Kovrent." Full bios, in short and long form, are on each partner page.

Michael Ellison, Partner at Kovrent
Michael Ellison
Partner

Thirty years in financial services. CEO of RPS Advisory Solutions, LLC. Has acquired and integrated advisory practices for decades.

Speaks to: RIA acquisitions and integration, advisor succession, running an advisory firm
Aaron Wilson, Partner at Kovrent
Aaron Wilson
Partner

Sourcing, operations, and investor relations at EONXI since 2020. Former JPMorgan analyst.

Speaks to: Deal sourcing, founder outreach, investor relations
Sherrard Harrington, Partner at Kovrent
Sherrard Harrington
Partner

Founder and chair of EONXI, a permanent capital firm started in 2019. Brought the long-term capital model to Kovrent.

Speaks to: Long-term capital, holding company structure, private equity alternatives
Noah Ellison, Partner at Kovrent
Noah Ellison
Partner

Practicing wealth advisor and CFP® with RPS Advisory Solutions. Underwrites advisor-client relationships from the inside.

Speaks to: The advisor’s view of a sale, client retention, next-generation advisors
Brand assets

Logos, colors, and type.

The mark is a geometric horse head in gold on ink. Use the files below as supplied. Vector (SVG, EPS) files are available on request from press@kovrent.com.

Primary logo
Primary logo
Mark and wordmark on ink. Default for print and screen.
Mark
Mark
Horse head alone. Use when the name appears nearby in text.
Square
Square
Mark on a split ink and cream field, for avatars and tiles.
Color
Ink
#1F1A12
Text, dark fields
Canvas
#FBF9F4
Background
Stone
#F1ECE1
Panels
Gold
#C9973E
Accent
Deep gold
#8F6A24
Links, labels
Terracotta
#B4562F
Mark detail only
Typography
Orbitron 800
Headlines, uppercase
KOVRENT
Inter 300 / 400
Body copy
We buy firms, not books.
JetBrains Mono 400
Labels, uppercase, wide tracking
Acquire · Hold · Grow
Instrument Serif italic
Pull quotes only
“Your name stays on the door.”
Usage

How to use the name and the mark.

  • Write "Kovrent" with a capital K and the rest lowercase in running text. The wordmark is set in uppercase; prose is not.
  • Call us a holding company. "Buyer," "acquirer," and "owner" are also accurate.
  • Keep clear space around the mark equal to the height of the horse’s ear, and never set it smaller than 24 pixels or 8 millimeters.
  • Use the supplied gold and ink. On a photograph, use the primary logo on its ink field.
  • Describe Kovrent as a private equity firm, a roll-up, an aggregator, or a consolidator. We hold firms without a fund life or an exit plan.
  • Recolor, outline, stretch, rotate, or add effects to the mark, or place it on gold or terracotta.
  • Combine the mark with another firm’s logo to imply a partnership or endorsement that has not been announced.
  • Use the name or mark in advertising, merchandise, or anything that suggests Kovrent sponsors or approves your product.
Terms of use

The Kovrent name, logo, and the images on this page are the property of Kovrent Holdings, LLC. We grant news organizations, publishers, and event hosts a limited, revocable license to reproduce them, unaltered, in editorial coverage of Kovrent or events where a Kovrent partner appears. Any other use requires written permission from press@kovrent.com. Partner headshots may not be used in connection with any product, service, or firm other than Kovrent.

Press contact

Email a partner, not a desk.

Media inquiries, interview requests, speaking invitations, and fact checks go to one address. A partner reads it and replies within one business day. Tell us your outlet, your deadline, and what you are working on.

Office
Louisville, Kentucky
Topics
RIA succession and the advisor age gap. How independent firms are valued and sold. Long-term capital versus private equity in wealth management. What happens to clients when a founder retires.